Preliminary results from a survey conducted by online polling company Real Opinions for AME Info has shown that over 60.12% of respondents companies have used the internet to conduct marketing exercises, and a further 19.65% say that they have not yet but plan to.

A further 37.57% of respondents said that they had advertised on other websites, with 30.64% saying that they had not but planned to. Only 15.03% of those surveyed said that they had not and never planned on doing so.

Interestingly just over 40% admitted that they had monitored online discussion and message boards for comments about their organisation.

'We have been investigating the growing opportunities and importance of the Internet for businesses in the region in light of the current global economic climate,' says Dan Healy, CEO of Real Opinions.

'Are they harnessing the benefits of the Internet for their businesses with measure results and targeted communication? If not, what is prohibiting them from doing so? Now appears to be the time to re-invent, innovate and break out of routines to gain a competitive advantage and better ROI.'

The survey is being undertaken as part of the AME Info Digital Marketing Conference, which is taking place in Dubai from March 3 to 5. Respondents will be given access to the results.

Original Source: AME Info